Hologram Cafe Grand Opening Event

June 20th, 2026 - Hologram Cafe (Richmond District, San Francisco, CA)

This project was developed to introduce a newly opened Filipino/Hawaiian-inspired café as both a coffee destination and a community gathering space. Beyond launching the business, the event aimed to establish the café as a neighborhood hub where people could connect through shared interests, creativity, and culture.

Working directly with the café owners, I helped develop event concepts that aligned with the broader vision of the space: creating opportunities for meaningful, in-person connection through community-driven programming.

My responsibilities included coordinating entertainment, managing DJ partnerships, facilitating communications between owner and vendors, city permitting, and supporting event execution from planning through day-of operations. In collaboration with Brews & Bounce, a local collective known for bringing together music, craft beverages, and community, the event featured a curated lineup of DJs that activated the space and encouraged engagement among attendees.

The grand opening served as a proof of concept for future programming, demonstrating the café's potential as a third space within the neighborhood. In an area with limited community-focused gathering opportunities outside of bars and nightlife, the event highlighted the demand for accessible, alcohol-free experiences centered around culture, creativity, and connection.

Outcomes

• Successfully launched the café's community-centered brand identity

• Activated the space beyond traditional café operations

• Introduced partnerships with local creative and cultural organizations

• Demonstrated the viability of recurring community events within the venue

• Created opportunities for neighborhood engagement through an alcohol-free social experience